Service offering

Design, branding and content for ecommerce

To excel as a shopping destination and becoming a market leader, the right way forward is by building character, connecting people and disrupting with remarkable stories. Do it right and customers will embrace you—and your culture—ultimately turning into loyal shoppers.

We are digital natives who have done a whole lot of digital advertising, content creation and branded shopping experiences for market leaders in the sports, outdoors, fashion, travel and lifestyle industries. When mixing it up, you’ll discover brand new ways of talking to shoppers. The mix makes up the alluring approach we’ve named Storyshopping.

Our job is to understand project potential and transform briefs into meaningful and ground-breaking solutions. We cross borders and push boundaries to stay innovative. That means that we piece together cool, game-changing fragments into an amazing whole.


How to make people shop your brand?

Before founding Fiction, Joel had created global ecommerce projects for,,,, Bjö, and many others. With pockets full of experience, we guide the way forward for our clients. Ecommerce solutions are more than funneling costumers through perfectly built check-outs, picking automation/recommendation engines or reducing cart abandonment.

We specialize in story-driven ecommerce, with social integration ready for a new dawn where sharing is the new dollar and customer engagement is the new cent. Yes, we’re talking about the new currency, and where any sane retailer should put their marketing buck.

User Experience Design & Product design

Did you ask for a wow factor?

Contemporary typography. Clean design. Simple navigation. Make the site come alive.

We heard you. Our clients come to us because we're world-class designers. We know how to shake things up and make sense out of chaos. Ultimately, we are designers at heart. If you too believe that design is a top priority, we're off to a good start.


Do you need a new feel?

Brand beauty is how you win the consumers hearts. We help companies create personality and adopt new look and feel. Beyond crisp design and intuitive interactive experiences we help brands talk to shoppers in a whole new way.

We are experts on branded shopping and are behavior specialists in every aspect of the term. As such, we also minimize the amount of choices customers need to convert. As it happens, sales will soar.


Wanna hear a story?

Stories are engaging. Stories bring people together. Stories bring about change. Stories educate. All of this matter; not only for your brand but for the greater good. We believe that stories should be part of the shopping experience. Because when they are, consumers get engaged with your brand and are more likely to shop.

From content strategy to product photography, film production, service design and social posts, we are here to build brand equity for you, and to make shoppers like you, your content, and your products.