A campaign about defying fear

Two of the best free skiers on the planet, Dave Treadway and Henrik Windstedt did a film about an insane heli skiing adventure in BC, Canada. We created the online campaign.

This digital campaign is about free-skiing radical backcountry and facing dangers. The movie “Let’s Go Get Small” plays a central role in this beautiful single-page experience. You follow the adventure of two free-skiers as they go into the Canadian wilderness. Dave a bit crazier then Henrik. Their mission is to explore the British Columbia coast range, and to find lines never skied before. To see what’s possible on skis…

After a heli ride, they descend onto the ridge of a remote mountain top, clenching into snow and ice not to fall down. They scout the landscape. As the hearts beat faster they have to quickly find a skiable line before the wind gets too strong. You watch them jump out into seemingly verticals. The blood is running cold. The adrenaline peaks; fear laughs with excitement as they ski down.

The campaign site centers around the movie and allows you to go in-depth into the adventure, making you, too, feel present when exploring the unexplored.